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URGE is a next-generation range of functional dog treats designed to do more than simply taste good. Built around the belief that dogs deserve treats with real purpose, URGE combines irresistible flavour with targeted everyday support for the things dogs naturally need most — from training, digestion and mobility, to calmness, skin & coat health, energy and more.

Every recipe is crafted using high-quality proteins, functional ingredients and 100% grain-free formulations, creating treats that dogs genuinely crave while helping support healthier, happier daily routines. Whether it’s Omega-rich salmon oil for skin & coat, glucosamine for joints, pumpkin and prebiotics for digestion, or DHA to support learning and focus, every ingredient is chosen with intent.

But URGE isn’t clinical. It’s bold, energetic and flavour-first. This is functional nutrition designed to feel exciting, modern and rewarding — with playful sub-brands like Pocket Rockets, Plaque Attack, Gut Gurus and Power Pack turning everyday treating into something dogs and owners genuinely look forward to.

From soft training bites and protein-rich jerky, to satisfying superfood wraps and daily dental chews, URGE delivers variety across textures, flavours and functions — all while staying rooted in natural ingredients and everyday enjoyment.

Because dogs don’t care about buzzwords.

They care about flavour, instinct and excitement.

URGE simply fuels it.

COOKHOUSE is a premium range of natural pet foods and treats created around one simple belief: when you start with genuinely exceptional ingredients, you don’t need to hide behind gimmicks. Built to bring restaurant-quality standards into the pet food world, COOKHOUSE combines real cuts of meat and fish, carefully selected ingredients, and complete & balanced nutrition to create food that looks, smells and tastes as good as it sounds.

Every recipe is designed to celebrate visible quality, irresistible flavour and honest ingredient-led nutrition. From tender chicken breast fillets in delicate jelly and silky pâté terrines, to creamy Luxury Licks purées and 100% pure freeze-dried treats, COOKHOUSE creates products that pets genuinely crave and owners feel proud to serve.

Using juicy chicken breast, succulent tuna loin, premium cuts of liver and carefully prepared vegetables, every recipe is gently prepared to lock in flavour, texture and natural goodness. No artificial colours, flavours or preservatives. No unnecessary fillers. Just properly made pet food built around ingredients that do the talking.

But COOKHOUSE isn’t about overcomplicated claims or clinical nutrition trends. It’s about creating a more enjoyable, more honest feeding experience — combining the genuine premium look and feel of luxury pet food with the everyday practicality of complete & balanced nutrition.

From gourmet everyday meals to indulgent high-protein treats, COOKHOUSE delivers variety, quality and restaurant-inspired recipes across every part of the range — all while staying rooted in natural ingredients and exceptional taste.

Because if food looks this good, pets shouldn’t have to miss out.

COOKHOUSE. Luxury pet food, naturally.

REGALE is a range of delicious cat and dog foods and treats created around one simple idea: everyday feeding should still feel special. Because why should great ingredients, satisfying recipes and indulgent mealtimes be reserved only for premium price tags?

Built to bring a little more luxury to everyday routines, REGALE combines irresistible flavour, carefully selected ingredients and approachable indulgence across a wide variety of foods and treats for both cats and dogs. From tasty everyday meals and indulgent wet foods, to rewarding treats and satisfying snacks, every product is designed to make pets feel genuinely spoiled — without making owners feel guilty at the checkout.

REGALE is all about giving pets the enjoyment, excitement and satisfaction they naturally crave, while delivering the kind of quality, flavour and presentation that feels a step above the ordinary. Rich meaty recipes, tempting textures and rewarding treats come together to create products that turn everyday feeding into something pets truly look forward to.

But REGALE isn’t about overcomplicating pet food. It’s about making everyday luxury feel accessible. Feeding well shouldn’t have to mean overspending, and treating pets like royalty shouldn’t be reserved for special occasions.

From everyday favourites and delicious treats, to indulgent meals designed for daily enjoyment, REGALE brings affordable luxury to every bowl and every reward moment — proving that premium-feeling pet food doesn’t have to come with a premium price tag.

Because everyday doesn’t have to mean ordinary.

Feed Like Royalty.